LinkedIn user growth rate is climbing faster than previously expected, according to a new report from eMarketer, a research firm.
In 2019, the number of monthly U.S. adult users increased by 8.8% year over year – up from eMarketer’s previous estimate of just over 7%. The new numbers are based on updated membership data from parent-company Microsoft and other sources.
Despite a faster growth rate forecasted for 2019, eMarketer projects slowing user growth in the years ahead: U.S. users are expected to grow by 6.2% this year to 62.1 million and reach 68.8 million by 2022.
A projected growth in LinkedIn users benefits businesses that use LinkedIn posts, ads, or messaging to engage with clients or prospects. More LinkedIn users equates to an bigger online audience for businesses to advertise to and more online data for businesses to convert into insights!
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