Five Voice Search Stats Everyone Should Know

Ray Wang

1. Making phone calls and asking for directions are top voice searches

According to Adobe’s survey and Microsoft’s report, most users are using voice search to find imminent information such as direction to a location or perform specific a specific action such as playing music.

The order of top voice search query types is:

  1. Directions while driving: 52%
  2. Making a phone call: 51%
  3. Sending a text: 50%
  4. Checking the weather: 49%
  5. Playing music: 49%

2. Amazon Leads the Smart Speaker Market

Amazon leads the smart speaker market the sale of Amazon Echo Dot. Amazon currently dominates approximately 70% to 75% of the U.S. smart speaker market. In Q3 2019, Amazon sold and shipped three times more smart speaker and smart display units than Google.

Amazon Echo Dot’s success is likely due to Amazon’s industry-leading e-Commerce marketplace and discounting strategies. Competitor such as Google has yet to develop a robust online direct sales channel and momentum to keep up with Amazon’s pace.

3. Voice Is The Second Search Method For Mobile Search

According to a survey data by Perficient Digital, voice is the second top searching method for mobile search. The ranking order is:

  1. Mobile browser
  2. Voice search
  3. Phone’s search box/window
  4. Search app
  5. Text a friend

With the increased usage of Alexa and Google Assistant, it's highly likely that voice search will overtake mobile browser as the top searching method for mobile search.

4. Siri and Google Lead Virtual Assistant Usage

Although Amazon Echo Dot leads the smart speaker market in unit sales, Siri and Google lead the market for virtual assistant usage.

Digital Assistant Usage

5. 58% of US Consumer Use Voice Search To Find Local Business Information

According to a survey conducted by BrightLocal in 2018, 58% of U.S. consumers had performed a local business business search by voice on a smartphone. 74% of the consumers who had done a local business search via voice on smartphone had used voice for search for local business information at least weekly.

The wide usage of voice search on smartphones means that businesses need to optimize their Google My Business pages for local SEO by filling their service information, company info, and other required field. More, businesses need to ensure that their digital marketing campaigns, website SEO elements, and social media are optimized for voice search so that their ads and social media and website content will appear on search results when consumers are looking for information online.

If you have any questions about the article, voice search, or the future landscape of SEO, please contact us via form below.

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