Deepfakes are online content that’s manipulated or distorted using technologies such as Photoshop or sophisticated tools that use artificial intelligence or “deep learning”.
These content are used to alter people’s attitudes or views about a specific political subject, current events, brand, and everything in between.
Facebook is taking initiatives to ban deepfakes and all manipulated media by investigating AI-generated content, deceptive behaviours such as fake Facebook accounts, and partnering with industry professionals, academic, and government to identify people behind the creation of deepfakes.
Going forward, Facebook will remove misleading or highly manipulated content that fits under the following criteria:
This policy change comes ahead of a House Energy and Commerce hearing on manipulated media that is scheduled for Wednesday, January 8, 2020.
The deepfakes ban comes after an altered video of House Speaker Nancy Pelosi (D-CA) went viral on social media platforms in summer 2019. The video was widely viewed on Facebook. To prevent the same thing from occurring, Facebook is now hardening their Manipulated Media policy.
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