Facebook Prohibits Deepfake Videos In Preparation For The 2020 US Election

Deepfakes are online content that’s manipulated or distorted using technologies such as Photoshop or sophisticated tools that use artificial intelligence or “deep learning”.

These content are used to alter people’s attitudes or views about a specific political subject, current events, brand, and everything in between.

Facebook is taking initiatives to ban deepfakes and all manipulated media by investigating AI-generated content, deceptive behaviours such as fake Facebook accounts, and partnering with industry professionals, academic, and government to identify people behind the creation of deepfakes.

Going forward, Facebook will remove misleading or highly manipulated content that fits under the following criteria:

  • It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. And:
  • It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.

This policy change comes ahead of a House Energy and Commerce hearing on manipulated media that is scheduled for Wednesday, January 8, 2020.

The deepfakes ban comes after an altered video of House Speaker Nancy Pelosi (D-CA) went viral on social media platforms in summer 2019. The video was widely viewed on Facebook. To prevent the same thing from occurring, Facebook is now hardening their Manipulated Media policy.

If you have any questions about the Facebook deepfake, their new policy, or social media marketing in general, please let us via form below.

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