6 eCommerce SEO Tips You Should Use This Holiday Season!

With Halloween, Black Friday, and other holidays coming back, it’s the terrific time for retailers to maximize their sales during this period. With more retailers turning to the web or eCommerce and digital to generate sales, SEO for eCommerce has never been so important. Here are six SEO tips you can use to optimize your eCommerce sales this holiday season!

1. Product Schema

You can add schema markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images – for your shoppers to see. Customers can see price, availability, and review ratings right on search results.

Product Schema

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell. It’s important for you to maintain the accuracy and freshness of your product information so your customers find the relevant, current items they’re seeking.

2. Backlink Outreach Program

The number of backlinks a website acquires continues to remain a top factor for a website’s search ranking. In general, the more quality backlinks (links to a website) a website has, the higher the site appears in search results. To gain quality backlinks, there are several effective digital marketing tactics you can use:

  • Guest blogging: There are many industry-specific publications that you can submit guest blogs to and earn backlinks to your website. For example, if you’re a marketing manager at an automotive dealership, you can submit guest blogs onto Automotive News Canada and earn backlinks to your website by including your website URL in your author bio.
  • Media coverage: Working with local newspapers or magazines to cover your latest products or events or your company and earning backlinks through media coverage is a fantastic way to gain backlinks to your website.

3. Use SEO Long Tail Keyword Phrase

Long tail keywords are defined as three and four keyword phrases that are very specific to a product or service. For example, the search query “Nike Men’s Air Max 90 light grey” is a long-tail keyword phrase because the phrase is over four keywords and specific to a product.

You can optimize your website for long-tail keywords to attract quality website traffic. Online shoppers who search using long-tail keywords are looking for specific products or services and are likely to buy. To optimize for long-tail keywords, you can create landing pages for specific products or services and include detailed product names in the page title and the body content.

4. PageSpeed Optimization

How fast a website loads is critical in affecting a website’s search ranking because pagespeed impacts the user-experience (UX). Faster pagespeed leads to better UX which improves a website’s search ranking and slower pagespeed causes poor UX which negatively impacts a website’s ranking.

To improve your website’s pagespeed, there’s a multitude of optimization work you can implement. Tactics such as compressing image sizes, using lazy load, or using a faster server would all optimize your website pagespeed.

5. Product Listing using Google My Business

Google My Business (GMB) lets you add your products to your GMB page and show your products when your listing appears on Google search results.

To upload products in your GMB page, click on products in the navigation menu on the left-hand side. Then, you can take the steps shown on the screen to add products and their prices and descriptions.

Google My Business Product

Google My Business Product Items

6. Create a FAQ Page

Many users are entering question-based queries such as “how to cook spaghetti” or “why is my cat sad”. You can match your content with question-based queries by creating a frequently-asked-questions (FAQ) page. The questions in the FAQ page can match the commonly asked questions that online users enter in search queries and the answers section in the FAQ page can address the questions that customers ask.

Creating such a page and content will help you optimize your website for question-based queries.

SEO is complex and requires a wide range of technical skills. More, it requires you to learn about the latest SEO trends and Google algorithm changes so you’re up-to-date with the latest best practices. Staying updated on the latest SEO best practices and learning technical skills are time-consuming and aren’t the best use of time for business owners. If you want consultation or help with implementing and managing your SEO programs, please feel free to book a discovery meeting with us and we’ll be more than happy to any questions you may have!

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