Similar to Google, Facebook collects user data based on posts, pictures, Facebook pages and other types of content that its users engage with on Facebook and Instagram.
Facebook cleans and organizes the data and categorizes it into different categories such as behaviours, life events, and interests.
You can use these built-in categories to serve Facebook ads to relevant audiences and increase brand awareness and drive website traffic and leads! Here are four creative and strategic ways to target your target market with Facebook ads:
You can target Facebook users who are fan of specific Facebook pages such as Nike Basketball or Kumon. Target these audiences to serves ads to Facebook users who are likely to be interested in your products or services.
For example, if you are a local organic foods grocery, you can target Facebook fans who have expressed interests or liked the Facebook page Whole Foods Market. By targeting these individuals, you are serving Facebook ads to users who are interested in organic products.
You can target Facebook users who have recently achieved a milestone or went through a life event such as a new job or new relationship. For example, if you work for a financial institution, you can target Facebook users who have been engaged for a year and offer financial planning or services them since engaged couples are likely to be interested in financial planning.
You can target Facebook users based on their prior purchase behaviors, device usage and other activities such as engaged shoppers or returned home from vacation 1 week ago.
For example, if you are a local fitness gym, you can promote your membership to users who returned home from vacation 1 week ago since people who were on vacation recently may have gained some holiday weight and want to get back into shape.
You can search for specific job titles and target individual with these titles. Once you have found audiences with target job titles, you can serve Facebook Ads to these individuals.
For example, if you are a food catering company, you can target people with Human Resources Manager job titles and promote your corporate catering offerings or promotions!
There you have it – four creative and strategies ways to use Facebook Ads to target highly relevant audiences using behavioural, life events, and activities data.
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