If you have an eCommerce website and you’re offering PayPal as a payment option, PayPal will appear in your Google Analytics account as a referral medium. Showing PayPal as a referral medium distorts the quality of your data since PayPal doesn’t refer traffic to your website.
To see PayPal as a referral medium in your Google Analytics account, go to the Conversion section, Top Conversion Paths section and then search and click on source and medium in the Secondary Dimensions drop-down, and you can see that PayPal is a referral medium.
To exclude PayPal as a referral medium in your Google Analytics account, take the following three steps:
Click on the admin icon on the bottom left hand side and then click on Tracking info which is the middle section of the admin section.
Then, click on the Referral Exclusion List and you can add domains that you want to add to the exclusion list.
Click on the +Add Referral Exclusion button and add paypal.com.
There you have it – paypal.com is added to your referral exclusion list and PayPal.com won’t appear as a referral medium in your Google Analytics account. Excluding Paypal.com or other payment method websites as referral sources or mediums will help you better analyze your consumer data and journey.
If have any questions about Google Analytics Referral Exclusion List, Google Analytics, data analytics, or digital marketing in general, please feel free to get in touch!
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