5 Risky SEO Tactics You Must Know and Avoid at All Costs
Many SEO agencies often sell their SEO services by promising their clients that they will help their clients achieve top rankings for targeted keywords within a certain timeframe such as three months or half a year.
While these agencies CAN improve the clients’ search rankings in the short-run, the clients are at the risk of suffering in the long-run by becoming blacklisted or deindexed by Google and DISAPPEAR FROM GOOGLE SEARCH RESULTS COMPLETELY!
YES – COMPLETELY!
This catastrophe causes clients to lose leads and revenue – definitely a situation you do not want to be in.
Here are five risky SEO tactics that you should know and avoid at all cost:
Buying Backlinks from Private Blog Network
A private blog network or PBN is a group of blogs or websites that link to each other. The blogs or websites may have high domain authority because they receive a multitude of backlinks from one another but the backlinks are artificial and “poisonous”. Google wants websites to receive real backlinks from “real websites” such as online newspapers or business publications. Purchasing backlinks from private blog networks and getting caught by Google will cause your website to be blacklisted from Google search results.
Some SEO agencies would write spam comments by writing a comment in a blog and leaving a link to your website in the comment to generate a backlink for your website. While this approach is a bit safer than purchasing backlinks from PBNs, it is still risky because the backlink is unauthentic and could cause Google to penalize your website by dropping your search ranking.
“Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.”
This is a severe offense to Google because this tactic makes your website untrustworthy to Google and will cause your website to be deindex and disappear from Google search results!
Writing Hidden Text
Some SEO specialists would write chunks of text on a website using the background color of the website so readers cannot read it but Googlebot can see the text in HTML format. It is essentially a keyword spamming tactic.
With the advanced progression of Googlebots, artificial intelligence and machine learning, Googlebots are capable of detecting hidden text and discount hidden text. More, if your website is caught using hidden text, your website will lose its search ranking.
Create Doorway Pages
Doorways are sites or pages created to rank highly for specific search queries. These pages are bad for users because they can lead to multiple similar pages in user search results because each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Examples of doorways:
Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Similar to other condemned SEO tactics, getting caught with using doorway pages will cause your website to hurt its search ranking.
SEO is an integral part of your digital marketing strategy because it helps your website improve its search ranking, gain more online exposure, and generate more prospects to your website. However, using bad SEO tactics will backfire and cause your website to be deindexed, blacklisted, and essentially becoming wiped off the face of Google search results.
Strategic, technical, and legitimate SEO tactics such as pagespeed optimization and improving the crawlability of your website are the correct approaches you should take to optimize your search ranking.
If you want to improve your search ranking using technical and strategic SEO roadmaps and tactics, please get in touch via firstname.lastname@example.org or form below for a free consultation.