Why Intent-Based and Personalized Mobile Searches Are the Future of SEO

Instead of searching for generic terms such as “running shoes” or “Nike running shoes” Canadian shoppers are searching for personalized inquiries on mobile search.

What does “personalized inquiries” mean? It means that more and more Canadians are including “for me” or “for [an activity] in their search queries. For example, search query such as comfortable shoes for travelling has increased by 170% in the last few years.

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Yup - an increased number of Canadian shoppers want results and answers that are highly relevant to them.

Other types of search queries such as shampoo for ___ (e.g. shampoo for highlighted hair” are up 80%.

“For me” mobile search has grown by 50%. For example, more Canadians are searching for “best car insurance for me”.

Queries that include “should I ___” have also grown by 80% in the last few years. Examples include: “should I go vegan”, “what should I get for lunch” and “how often should I wash my hair”.

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These mobile personalized and intent-based mobile searches create opportunities for marketers. Marketers can conduct secondary research using tools such as Google Trends to discover search queries their target audiences use to find related products or services. Once the search queries have been identified, marketers can create content such as FAQs, more service pages, or blog content that answer these queries. When Canadian shoppers enter relevant personalized and intent-based mobile searches, the content will appear on Google search results!

If you optimize your website for personalized and intent-based SEO, please contact us at raywang@rwdigital.ca or submit a form below for a comprehensive SEO audit.

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SEORay WangLocal SEO, SEO