The 4 New Google Ads Features That Everyone Must Know
Introducing Google’s New Ad Format: Gallery Ads
Google has recently announced a multitude of new ad features that will help companies reach more targeted audiences, enhance ad interactivity, and drive more local actions.
Amongst all the updates, here are the four upcoming and current releases that will impact digital advertising significantly.
Why Every Business Must Use These 5 Crucial WordPress Security Techniques To Protect Their Websites
At Google’s recent keynote, the technology powerhouse introduced a new ad format that will drastically improve the performance of mobile advertising: Gallery Ads.
Gallery ads are interactive mobile ads that show carousel images. The layout is similar to Facebook and Instagram ads.
4 Regular Expressions Tips You Should Know for Advanced Google Analytics Analysis
The importance of WordPress website security is growing because consumers shopping more online and sharing personal information on websites more frequently. Securing websites and customer confidential information are top priorities for business owners today.
Here are five technical techniques to secure your WordPress website.
4 Effective Technical Methods to Spam Proof Your Google Analytics Data
Do you want to segment your Google Analytics more in-depth to perform advanced data analysis on your website visitors? If so, check out these four regular expressions!
What Is Google Ads Recommendations and Why It Matters To You
To gain actionable insights from your Google Analytics, you must first ensure that your data is clean and not skewed by bots and spammers. If your Google Analytics data is affected by bots and spammers, website traffic and other vital data will be inflated and will not provide an accurate reflection of your website performance.
To spam proof your Google Analytics data, here are four technical methods you should use.
Why Intent-Based and Personalized Mobile Searches Are the Future of SEO
Recommendations is a section in your Google Ads account that is dedicated to help you improve the performance of your campaigns.
Recommendations make suggestions by auditing your Google Ads account and perform specific analysis.
What Is Lazy Loading and Why It Matters To Your SEO
Instead of searching for generic terms such as “running shoes” or “Nike running shoes” Canadian shoppers are searching for personalized inquiries on mobile search.
What does “personalized inquiries” mean? It means that more and more Canadians are including “for me” or “for [an activity] in their search queries.
Facebook Introduce 4 New Features for Small- and Mid-Sized Businesses And What They Mean To You
Lazy loading refers to deferring loading of non-critical or non-visible content until the moment of need. This is a common website performance user-experience (UX) technique is used to improve page load speed and search ranking.
The New Google Keyword Planner Version Is Finally Here
Facebook has unveiled four new features for small- and mid-sized businesses (SMB) on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses. Here is why they matter to you.
4 Strategic and Creative Ways to Target Your Audience with Facebook Ads
Google Keyword Planner is a Google-powered tool that shows data such as forecasted search volume, and cost-per-click (CPC) of keywords based on match type and locations. The tool has released a new version that everyone marketer should know about!
5 Risky SEO Tactics You Must Know and Avoid at All Costs
Similar to Google, Facebook collects user data based on posts, pictures, Facebook pages and other types of content that its users engage with on Facebook and Instagram. You can use these built-in categories to serve Facebook ads to relevant audiences and increase brand awareness and drive website traffic and leads! Here are four creative and strategic ways to target your target market with Facebook ads.
How Business Owners Can Use Intent-Based Audiences in Google Ads to Drive Sales
Many SEO agencies often sell their SEO services by promising their clients that they will help their clients achieve top rankings for targeted keywords within a certain timeframe such as three months or half a year. However, these tactics are condemned by Google and will cause your website to become blacklisted and removed from Google search results.
5 Technical SEO Techniques to Optimize the Crawlability of Your Website
Intent-based audiences are groups of shoppers who are in the process of making a purchase decision on a specific brand, product, or service or have recently gone through a life event.
Why Every Business Should Use the Project Life Cycle to Develop An Effective SEO Roadmap and Campaign
The crawlability of your website is crucial to your business and website because if Googlebots and other prominent bots are not able to crawl your site properly, how can the bots index the pages and list them on search engine results page? Not having some pages listed on Google and other major search engines means a loss of organic traffic, brand exposure, and more importantly, customers.
4 Local Search Marketing Strategies to Improve Your Local SEO
A project life cycle or project management process is applicable for launching a SEO roadmap or plan because it helps you determine resources and steps required to build a successful SEO plan and campaign.
Want to Perform A Technical SEO Audit? Use These 3 Tools!
Local search marketing, or local SEO, is a digital marketing approach to promote a local business on search engines such as Google and Bing. Generally, local SEO refers to improving a business’ Google listing on search results to optimize for local keywords such as “Vancouver Sushi” or “Coffee Shops Near Me”.
While digital marketing continues to change and new digital channels continue to emerge, search engine optimization (SEO) remains a critical aspect of the digital presence of any business.
If you’re looking for ways to improve the technical structure and codes of your website, explore these three tools!